Succeeding with consumers

Colgate delights consumers around the world with an array of Oral Care, Personal Care, Home Care and Pet Nutrition products.  Behind the success of Colgate’s brands are carefully developed business and marketing strategies.

With more than 50% of consumer purchase decisions being made in the store, shopper marketing, which analyses in-store behavior to convert shoppers into buyers, is another important global initiative at Colgate. 

To best reach today’s consumers Colgate uses integrated marketing communications that include a mix of traditional and new media, as well as creative promotional activities.  Insights into constantly changing consumer wants and needs are essential in driving our new product development.