Succeeding with the profession

Building strong relationships with dental professionals has been a cornerstone of Colgate’s growth strategy for many years.  These relationships continue to build credibility, support and recommendations for Colgate, which drive product trial and long-term loyalty. 

Partnering with dental professionals strengthens Colgate’s credibility as an oral care authority and helps grow the Company’s market shares. 

In addition to supporting product concepts with an extensive program of over 250 clinical trials annually in more than 30 countries, Colgate works with academia, welcoming their input during the early stages of research.