Maximising Sales

Merchandising Tips

Independent Retailers and Cash & Carry Hints & Tips

1. Ensure the correct space is given to Paste, Brush and Rinse with paste getting at least 50% of the space

2. Flow is brush, paste then rinse & ancillaries

3. Merchandise by brand first then segment (Brand enables the shopper to navigate easily)

4. Prices should flow left to right and down to up (Good/Better/Best)

5. The best selling shelf is the shelf just below eye-level. NPD (New Product Development) or growth categories are ideally positioned on this shelf

Pharmacy Hints & Tips

1. Keep your Pharmacy clutter free

2. Understand the natural customer flow in your store – where are the “hotspots” where are the “coldspots”

3. Call attention to your prime selling areas e.g. Gondola ends/ FSDU’s/ dispensary counter and back wall

4. Understand the correct category adjacencies e.g. men’s shaving next to men’s deodorants, cold relief next to pain relief

5. Follow Merchandising Planograms where available

6. The best selling shelf is the shelf below eye-level

7. Keep your display well stocked, clean & tidy and Shelf edge labels (SEL’s) in place

8. Group brands together to ease navigation

9. New Products drive growth – highlight them!

10. If space allows cross-merchandise products

All advice contained on this website are recommendations only. You are always free to accept, modify or reject these recommendations.